Some marketing advice

Hello PMs, PMMS, and marketing people.

I want to share some marketing advice. When you have a solid brand...say Oakley or SanDisk, do not trash it by adding Ducati or Ferrari or branding non-sense like that. I am not sure which bone-head at these companies and many more decided to do this but it was a bad idea. Just because those bikes or cars are cool, doesn't translate to better sales or more brand appeal. Even if it did improve sales, at what cost to your overall brand? I am an avid Oakley fan, in the last 14 years, I have only purchased Oakley glasses and never plan on switching. But come on, adding those brands is just tacky. Let the motor brands stay in the automotive industry. Build strong brands based on your own merits and align with partners that make sense.